The head of the brand Jim Farley said that the company has collected about 20 thousand pre-orders for the model, but its production will be limited in the first year.
Ford opened orders for the 2022 F-150 Lightning last night, right after the unveiling of its electric truck, and it looks like a lot of people have taken notice. Automotive News drew attention to a CNBC television report in which CEO Jim Farley announced that Ford had received approximately 20,000 orders in the first 12 hours of its dedicated sales portal.
To place an order, potential buyers were required to go to the Ford booking site and make a refundable $ 100 deposit. This provided a place in the queue, but customers will need to complete the order by the end of the year, having paid the full amount. By comparison, Tesla said it received about 250,000 orders for the Cybertruck within 5 days of its presentation – the booking price was $ 100, like the F-150 Lightning. It’s also worth noting that it’s been almost a year and a half since the Cybertruck was introduced and the truck still hasn’t made it to the assembly line. Ford plans to deliver the F-150 Lightning to customers in the spring of 2022.
Farley also mentioned on CNBC that the company will cap the total number of cars produced in the first model year, but did not reveal the number. The Mustang Mach-E was also artificially limited to 50,000 vehicles in its first year. The popularity of the F-150 will likely force the automaker to raise that bar, but Ford has not released this information yet.
Recall that the cost of an electrified version of the most popular pickup truck on the planet varies from 40,000 to 90,000 dollars. The entry-level basic pickup is categorized as a work truck, and the first consumer-driven truck is the XLT trim, starting at $ 52,974.