50 years of Range Rover: British boxer Anthony Joshua and Land Rover celebrate Golden anniversary by creating the art installation from the snow

50 years of Range Rover: British boxer Anthony Joshua and Land Rover celebrate Golden anniversary by creating the art installation from the snow


Land Rover celebrates Golden anniversary of Range Rover, creating in its Swedish test center in Arjeplog giant piece of snow art. Installation width 260 m placed in the center of the site on the track, where all Land Rover models tested.

For ideal conditions testing and evaluation of models of the Land Rover centre in Arjeplog uses a frozen lake. Specially for the anniversary of Land Rover, the famous master snow installations Simon Beck created the logo area 53,092 square meters, having more than 45,000 steps covered surface, accompanied by four the latest models of Range Rover SV.


Starting in 2014, experts of the center Special Vehicle Operations is responsible for the production of exclusive and fastest Range Rover models in the history of this SUV. Advanced luxury, dynamics and functionality of the SV range are the pinnacle of perfection from a Range Rover.

In Arjeplog is and Academy Jaguar Land Rover Ice Academy, where customers can experience unforgettable emotions from dynamic control on the icy surface, while under the supervision of trainers of world level. On the occasion of the 50th anniversary Range Rover, the world champion on Boxing in heavy weight Anthony Joshua tried control in extreme conditions, studying the art of winter driving under professional supervision of teachers of the Academy.

Anthony Joshua said he is already waiting for June – because the Range Rover will celebrate

The 50-year anniversary, and he will defend the championship belt.

“I will go to London for the next fight with Kubrat Bullet, June 20, her new personalized Range Rover SVAutobiography – this is a very spectacular appearance. Nothing compares with the comfort and features of this car – I think this is the result of five decades of experience,” commented the champion.

Family cars Range Rover will celebrate 50 years of innovation in June, this event falls on the anniversary of the presentation of the two-door Range Rover in 1970. Since then, the Range Rover Sport, Range Rover Evoque and Range Rover Velar has expanded the range to 4 of the most popular SUVs in the world.

The first Range Rover was a four wheel drive SUV, equipped with anti-lock brake system, electronic traction control and automatic electronic air suspension. In 2012, the Range Rover compared to other full-size SUVs could boast innovative aluminum architecture of the body. In 2015, the Range Rover became the first car equipped with All-Terrain Progress Control – the latest system support the selected speed while driving on the road. Today it is available for the entire line of Land Rover vehicles.

Professor Gerry McGovern, the creative Director of Land Rover and officer of the Order of the British Empire, said:

“For five decades the Range Rover has become the most desirable luxury SUV in the world. The combination of elegant design and functionality allowed to seize the hearts of customers around the world.”


A team of engineers and designers of Land Rover SV applied unique expertise in the line of Range Rover. In Arjeplog on the tracks of the ice lake Anthony Joshua has experienced 4 cars:

  • Range Rover SVAutobiography – the most elegant of all the models with a long wheelbase, seats Executive style seats in the aircraft, rear doors with push closure and a wide choice of engines, including the engine charging from an external power source (plug-in hybrids PHEV);
  • Range Rover SVAutobiography Dynamic – Range Rover SVAutobiography Dynamic with standard wheelbase, elegant interior and high-speed V8 engine with a supercharger and a power of 565 HP – for connection-oriented driver dynamics, luxury and functionality on all types of surfaces;
  • Range Rover Sport SVR is the leader of sales among models of the line SV, the fastest and most dynamic car in the entire history of Land Rover. The latest Range Rover Sport SVR with a capacity of 575 HP accelerates from 0 to 100 km/h in 4.5 seconds and reaches a top speed of 283 km/h;
  • The Range Rover Velar SVA Dynamic – awarded “Car design of the year 2018”, re-for increased comfort and dynamics, optimal package provides an easy and pleasant trip.
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