The trade name may be used in the non-automotive sector. Ironically, the fact that this is not directly related to the car may be a bigger clue that a beefed up Integra is planned.
Acura surprised many when it announced the return of the Integra name during the world premiere of the Type NSX S. Since the company’s vice president John Ikeda plans to exploit the full potential of the Type S, it’s easy to fold the “2 + 2” and just assume early or Integra Type S is coming late. We’re not going to do that yet, but the new trademark filing on August 20 heightens the possibility of a “charged” version.
Acura’s parent company, Honda, is taking legal action to protect the rights of the “Integra Type S” name by registering the name with the US Patent and Trademark Office. Rather than claiming to be the intellectual prototype of this moniker for the future automobile, the trademark was actually registered for “clothing and hats, namely caps, hats, T-shirts, shirts, sweatshirts, sweatshirts, polo shirts, jackets, and so on.”
It looks like Acura is interested in releasing clothes under the Integra Type S brand, but, of course, this would not have happened without a real car with that name. Logic tells us that the company wants to make extra money by releasing hats, shirts and more after the world premiere of Integra Type S.
In fact, the same Ikeda recently told Motor Trend that he “knows people will want the Integra Type S,” and it looks like Acura will listen to what enthusiasts are asking for. The design has been redesigned as an ‘Integra for this generation’ and it is a known fact that the new model will not replace the ILX.
Since the Integra’s revival was announced just two weeks ago, there are no details yet. Acura has not ruled out both two- and four-door versions, while reports claim it will be based on the latest-generation Honda Civic. More details on the compact sports car may be revealed in the coming months ahead of the official premiere in spring 2022.