Acura will not follow in the footsteps of parent company Honda when it comes to electrifying the lineup. According to Automotive News, citing representatives of Acura, the premium brand will focus on an all-electric lineup as soon as possible, bypassing the transition phase of hybrid vehicles. According to the plan, by 2030, half of the Japanese brand cars sold should have purely electric power plants.
Acura’s main goal is to move to production and increase the percentage of sales of electric vehicles faster than Honda, said the brand’s assistant vice president for national sales Emil Korkor.
At the same time, the last novelty from Acura was not an electric car: the brand revived the historical name Integra, showing a prototype of a sports liftback with a turbo engine from Civic Si, a manual transmission and a limited slip differential. As Korkor explains, this is part of the plan: The reborn Integra will help nurture a new generation of brand lovers who will be ready to move with it “into a new era of electrification.
Acura’s first electric car will debut in 2024 and is likely to be a green crossover. It will be based on General Motors’ Ultium platform, which also powers the Hummer EV and Cadillac Lyriq. Acura itself will focus on the exterior and interior design of the new items.
Acura plans to sell 30,000 electric crossovers a year, and Honda will sell its version of the model separately.