The British Committee of advertising standards (Advertising Standards Authority) has banned a new ad electric vehicle Volkswagen e-Golf. A few days of the broadcast of the video was filed three complaints and the regulator came to the conclusion that advertising can insult women, and its distribution contrary to the new requirements of the media.
Relevant advertising legislation came into force in the UK in June, and innovations are designed not to allow the demonstration of gender stereotypes from the screens. According to the regulator, Volkswagen shows men in the role of travelers, athletes, and astronauts, and the woman is given the unenviable role.
In advertising “the weaker sex” is engaged in preparation of sandwiches, Laundry, and child care that is a shining example of stereotypes. Explanations the German automaker that “a woman does not less important and difficult than men in space” did not satisfy the Commission. So Volkswagen will probably have to shoot a new video for the promotion of electric Golf in the UK.
In 2018 the British Committee of advertising standards has banned the video of the BMW on the all-wheel drive system XDrive. Dissatisfaction with ASA caused sliding in the mud X5, which “panders to the fast, dangerous and irresponsible driving”.
Dear ladies, do you think the Volkswagen video offensive?