The cost to Toyota was estimated at 41.5 billion dollars, which allowed her to take 11th place in the overall ranking of most valuable brands according to Forbes magazine. It took place between McDonald’s (46.3 billion) and Intel (39.5 billion dollars).
In addition to Toyota in the TOP 100 most expensive companies fell another 10 manufacturers. So, 23rd place went to Mercedes-Benz with a cost of 28.5 billion, on the 27-th line of the rating located BMW – 25.9 billion dollars, and on the 29th – Honda (24.5 billion dollars). And the top five most expensive car brands Audi, which was ranked 44th (13.8 billion dollars).
Also in this rating were the following car brands: Porsche (12.1 billion dollars), Chevrolet (11.3 billion dollars), Ford (11.2 billion dollars), Lexus (10.3 billion dollars), Hyundai (9.5 billion dollars) and Volkswagen (7.9 billion dollars).