Audi becomes the supplier of electric mobility – the process covers all areas of the company. The German brand intends by 2025 to bring to market more than 30 models electrified and to achieve sales of electric cars at 40% of the total number of sold cars.
While Audi has been consistently moving towards sustainable mobility. Accordingly, the scope of the procurement and production is also more closely linked to criteria related to sustainability. Skills and experience from the development and production of Audi e-tron will be included in upcoming projects to the development of fully electric models. These activities are accompanied by comprehensive concepts of training and development.
Audi becomes the provider of integrated, carbon-neutral premium mobility with the aim to take a leading role in the segment. To this end, the manufacturer accelerates its roadmap of electrification in the entire company. By 2025, the carbon footprint of the fleet throughout the life cycle should be reduced by 30% in comparison with 2015.
Modern customers premium increasingly focus on sustainable mobility. Therefore, it is a consistent step to make electric mobility one of the Central cornerstones of the new brand strategy. Audi will allocate 50% of marketing budget for topics related to electric mobility in the future. The company strives to provide its customers with a stronger emotional experience with a new type of propulsion, to dispel any reservations and to kindle enthusiasm. Audi also starting a new Chapter in its history with the launch to market of the model e-tron at the beginning of 2019.
Trading partners worldwide are important ambassadors for new technology. To prepare your business for e-tron, the dealers for months install appropriate charging infrastructure. Audi has provided training to more than 9,500 employees international dealerships for the market introduction of the Audi e-tron.
With a new Plug & Charge, which will be implemented in the near future, Audi e-tron automatically authenticated on the battery terminal using the cryptographic processes and activates it. To charge their cars, Audi customers can install in their homes and garages a charging station. If you want local Audi service center will send an electrician to check the power supply in the garage of the client and charging setup. Charging station allows you to fully charge the electric car in 4 hours. Audi e-tron can be charged with the maximum available capacity, taking into account the needs of other consumers in the household, to avoid overloading the power supply at home.
Audi also believes carbon-neutral production of electric vehicles an important element of brand development. The Brussels plant plays a pioneering role: he was clean with the start of production of Audi e-tron. This was achieved by installing the largest photovoltaic system in the region. Now the company fully implements this strategy: by the year 2025 all plants Audi needs to be completely carbon-neutral.
Also already underway preparing for the release of the Audi e-tron concept GT to roll off the Assembly line in Ballinger-Jefe near Neckarsulm with Audi R8 at the end of 2020. While high-performance sports car with the internal combustion engine is still going mainly by hand, electric Gran Turismo will be produced with a higher degree of automation in the body shop. Both models are using the same Assembly, which is currently being expanded from 20 cycles to 36 cycles. Specific electric components of a vehicle, such as a cordless system or the drive prepared in special workshops and are installed on an Assembly line in a finished module.
Hybrids plug-in are made in the same places that other electric models: for example, Audi Q5 TFSI e in San Jose Chiapa (Mexico) and Audi A7 TFSI e in Neckarsulm.