BMW abandoned the idea to sell subscription access to the Apple CarPlay in their cars. All cars with a media complex on OS 7.0 will gain compatibility with iPhone for free, and for those that work on the old software, the function will still be the option for which you have to pay.
To turn Apple CarPlay in the subscription service BMW tried in 2018. For owners of German cars from the US and the UK the monthly fee was $ 80 and 85 pounds per year, respectively. Before CarPlay was options, which was estimated at $ 300 and 285 pounds.
The reason for the cancellation of the annual subscription may be associated with the mass dissatisfaction of customers. This is indirectly evidenced by the comment of the representative of the brand, which stated that “the company is in constant search of improving the quality of services, and policy changes (Apple CarPlay) is associated with the desire to provide customers the best experience with the product.”
Business models subscription automakers are experimenting not the first year – but so far only in the machines themselves. Together with the launch of the XC40 Swedish Volvo presented the service Care by Volvo – the evolutionary development of car-sharing and leasing.