BMW “transplant” fans of minivans crossovers

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BMW “transplant” fans of minivans crossovers

A minivan 2-series Active Tourer (5 seats) and Gran Tourer (7 seats) will not get their new generations. Instead, the Bavarian company will try to transfer lovers minivans crossovers.

With front-wheel drive platform 3-cylinder engines and the body of a minivan, the 2nd series in 5-seater performance Active Tourer and 7-seater Gran Tourer is the most popular model of BMW. While a small luxury minivans are not new to the current market, given that Mercedes sells the B-class with 2005, the Bavarians started to explore this segment in 2014. Nevertheless, instead of another minivan, the Mercedes company introduced another compact crossover GLB.

Vice President of product management of BMW Peter Henrich says that the 2nd series Active Tourer and Gran Tourer will receive a new generation.

Speaking with journalists Autocar, he explained that these two MPV (minivan) “is not in the center of what it means to our brand,” adding that BMW will try to transfer the fans of these models on large and capacious crossovers.

He also noted that the Active Tourer and Gran Tourer brought new buyers to the BMW brand, but still they don’t get a direct replacement, at least in the foreseeable future. You will still be able to buy them for a couple years – these vans were updated just last year. By the end of 2017, sales of these cars dropped to 85 of 255 units, and in 2018 – to 68 367. So far this year the demand has decreased in comparison with January-April 2018, so it’s easy to see why the MPV has become less important to the company as a few years ago.

As a BMW may convince buyers to switch from minivans to crossovers? One of the likely scenarios is to go the way of Mercedes and add an additional row to the crossover X1 to the third-generation model. It will take some time, as the entry-level CUV has been updated less than a month ago, so the replacement should not occur for another 2-3 years.

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