The new symbol of the Bavarian brand made its debut in the electric concept, but developed it quite another.
The actual black-and-white-and-blue logo BMW started to use more than 20 years ago. About changes in the design of the symbol was known yesterday, however, the Bavarians were quick to explain, what is the new logo.
Branding visually “lighten” due to the refusal of pseudonym and the black ring around the blue-and-white circle: this band will now be transparent. Optimized and simplified logo was created, according to an official statement, for a more full and clear perception of the brand to its current and future customers. And, accordingly, will be used only for the communication channels BMW.
“BMW is a brand relations: new communication logo means openness and clarity. We want to use this new transparent version to offer our customers become part of the BMW world”, – explained the emergence of a new variant of the typeface of the logo Vice President of the company’s work with clients Jens timer.
Accordingly, the new symbol will be part of the advertising campaigns of the company, its channels of communication with fans on social media, decoration of exhibition stands and the like. However, according to the explanation of the BMW, it will never be used neither in the cars nor in the design of the dealer centers of the company.
There is another interesting nuance, which BMW now prefer not to focus: the same changes experienced and “communication” logos of both sub-brands brands – ecological and BMW i sport BMW M.