According to representatives of the British company Envisics, existing analogs of augmented reality face the problem of low-definition images. The image is difficult to see, which makes the technology ineffective. The new development operates in the most extreme conditions. Using a hologram, the AI will point the driver to objects that pose a danger on the road. This can be pedestrians, vehicles on the roadside, bicyclists, or turns.
Envisics explains that visual effects can be seen at a distance of 20 meters from the car and up to the horizon line. At the same time, the main difference from existing prototypes is not just the use of 2D images, but their transformation into a full-fledged three-dimensional image using a holographic modulator. It simulates the movement of light in space, as a result, the image is reflected from the windshield, becoming visible.