The American automaker has real cause for concern. The Chevrolet Camaro is in trouble.
The sixth generation Chevrolet Camaro muscle car has been on the market since 2016 and has not changed much since then. Meanwhile, the sixth-generation Ford Mustang launched a year before the current Camaro, by contrast, underwent a significant facelift in 2018 and has received many other updates since then. The Mustang retained its lead in muscle car sales, while the Dodge Challenger came in second. Camaro ranks third with shockingly low sales.
Having studied the sales statistics in more detail, we can conclude that this is indeed the case, since the numbers do not lie. Sadly, the Camaro had its worst first-quarter sales in a decade. If in the first quarter of 2010 20,757 Camaro cars were sold in the United States, then in the same period of 2021, American dealers were able to sell the “miserable” 7,089 units.
It’s important to remember that 2010 was the first year of the fifth generation Camaro. Fans became worried after Chevrolet finished production of the previous Camaro in 2002 – it took 8 years for its successor to arrive. In addition, the 2010 Camaro featured a more retro design that dates back to its heyday in the late 1960s.
The sixth generation, although built on a different and lighter rear-wheel drive platform, doesn’t look as strong as the fourth and fifth generation models. This drew immediate criticism from fans at the end of 2015 and could be one of the reasons for the current sad numbers. At the same time, sales declined even before the situation with a shortage of semiconductor chips arose, and because of which the Camaro assembly line was suspended.
What are the options for solving problems for GM? Probably best to accelerate the debut of the seventh generation model and set it apart from the Mustang and Challenger with one key point: full electrification. This may not appeal to enthusiasts of the old days, but it is probably the only way to prevent “Chevrolet’s pony car from being thrown into the ash of automotive history.”
We also advise you to watch a detailed test drive of the Dodge Challenger 2018 from the FineAuto team: