Dacia will soon update its logo and brand as the company moves towards electrification.
The Dacia brand has registered a trademark for a new logo design that will be used on the company’s next generation electrified models, such as the new Bigster SUV.
The new Dacia logo features a more angular font. It is more minimalistic than its previous design. KIA recently introduced a similar rebranding, replacing the icon’s rounded font with sharper letters.
The revamped branding is part of Dacia’s new 5-year plan to take a more efficient approach to the design and manufacture of its vehicles. The Renault-Nissan Alliance is reorganizing the Dacia and Lada brands into a single business. Both companies will participate in the same development cycle. This will provide both companies with more fuel efficient vehicles.
Dacia recently announced a new large SUV as the first car born out of the restructuring. The C-segment model, announced by the Bigster Concept, will rank above the Duster in the company’s lineup as “the future figure of the Dacia lineup.”
The SUV will be one of three new Dacias to be launched by 2025. At the same time, the company also confirmed that it will be compatible with “alternative energy sources” as well as with “hybrid” engines.
The front of the SUV features a new interpretation of the Dacia signature Y-shaped headlight, which echoes the new badge on the radiator grille. The body kit was even made from raw, recycled plastic.
The concept is based on Renault’s flexible CMF-B platform and marks a turning point in both Dacia and Lada’s strategy as it allows the brands to move from four platforms to one common to 11 models. New Dacia models come under a new safety system with a top speed limiting system to 180 km / h.