According to the official data of the British company, the Aston Martin DBX crossover has become the most popular model of the brand. In terms of sales, the DBX already outperforms all of the automaker’s other models combined.
Aston Martin did not dare to create a crossover for a long time, but, as they say, better late than never. The major investment in the brand’s current crossover, the DBX model at its new plant in Wales, is paying off as the brand’s first crossover is already at the top of Aston Martin’s sales. Not only that, the demand for this car, which began deliveries at the end of the third quarter of 2020, exceeds the demand for all other models combined.
The results for the third quarter of 2021 have been released and show that Aston Martin delivered a total of 2,186 DBX crossovers between January and September.
During this period, sales of other models amounted to 2,064 units. Interestingly, the British company divides its lineup into Sport, GT, SUV, Other and Specials categories. Sport includes Vantage models, GT – DB11 and DBS, Other are the previous generation models, and Specials are exclusive limited edition cars.
In 2021, 4,250 vehicles were sold, and both sales and revenues increased by 173 percent compared to the same period last year. To maintain momentum in sales, Aston Martin is testing future versions of the DBX. Buyers are expected to have a high-performance version of the crossover, but there are also plans for a hybrid version of the model. There are also rumors about the appearance of a crossover with a V12 engine.
Unsurprisingly, the DBX is off to a solid start as the crossover segment is still on the rise, whether we’re talking budget brands or premium car brands. The same happened with the Lamborghini Urus, and we won’t be too surprised if the Purosangue Ferrari, introduced in 2022, outshines all other galloping horses in terms of sales.
We also advise you to watch a detailed test drive of the Aston Martin DBX 2021 from the FineAuto team: