The British company Jaguar Land Rover plans to separate the Defender line of SUVs into a separate sub-brand, the target audience of which will be wealthy customers. This will be possible in 2025.
A new business model could completely transform Land Rover, with the Defender lineup selling the highest added value and generating the most revenue for the manufacturer.
According to the Autocar edition, while Jaguar Land Rover has not made a final decision on the separation of the Defender line into a separate sub-brand, however, such a development of the situation is more than likely. According to the idea, Defender cars will have to occupy the very top line in the model hierarchy and become something like the top-end Porsches. The margin on these machines will reach about 10%. This will significantly increase profits and use the proceeds to develop new models.
The source suggests that cars from the new Defender lineup will be painted in more extravagant colors. The seats and the dashboard will change significantly. Finishing materials are likely to change dramatically with new types of wood finishes and experimental metal elements.
On the eve of the photo spies for the first time caught the largest Land Rover Defender. Pictures of the camouflaged prototype were published by Motor1. It is planned that the length of the body of the novelty will exceed five meters, which will make the model larger than the Mercedes-Benz G-Class. The increase in the size of the car will make it possible to accommodate the third row of seats in the Defender 130 version, thereby increasing the passenger capacity of the model to 8 people.
We also recommend that you watch a detailed test drive of the Land Rover Defender from the FineAuto team: