The new premium fragrance is called Mach-Eau. They were created for owners of electric cars who miss the specific smell of conventional internal combustion engines.
Every fifth electric car owner admits that he lacks the smell of gasoline. This was reported by a study initiated by Ford. At the same time, almost 70 percent of them admitted that to some extent they lack the smell of gasoline.
Ford took into account the emerging trend and created a new fragrance Mach-Eau. The automaker itself describes the new fragrance as “a premium fragrance for those who crave the dynamics of the all-electric Mustang Mach-E GT, but still have a passion for the evocative smells of traditional gasoline vehicles.” And this clearly doesn’t sound like a joke.
Mach-Eau was presented at the Goodwood Festival of Speed, but you won’t be able to buy it. It is only available to buyers of electric Mustangs. And it doesn’t smell exactly like gasoline, which would be too simple.
Fords cite smoky accords, rubber scent and even an animalic element among the components – all a tribute to the Mustang heritage.
Also in the palette of smells there are benzaldehyde (an almond aroma present in the interior of modern cars), para-cresol (it is this that resembles the smell of rubber), as well as blue ginger, lavender, geranium and sandalwood more familiar to perfumery.
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