The French automaker planned that about 10% of sales of the new Peugeot 208 will be in version e-208, however, this figure may be much higher.
“From 40 thousand applications for Europe machines we have received half of the e-208. A quarter of pre-orders we’ve received, entered on an electric e-208,” said Jean-Philippe Imparato 1 Oct.
Top Manager admitted that it is still too early to say whether sales of the Peugeot e-208 far above what was originally planned, or this higher rate is due to high percentage of early users who usually choose the new technology.
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To attract customers to e-208, Peugeot focuses on the total cost of owning a car, which, according to the company, complies with the 130-horsepower 1.2-litre petrol variant of the Peugeot 208, equipped with eight-speed ??automatic transmission.
“One of the advantages of e-208 is that the experts in residual value tell us that the figure in our electric cars at 2 000 euros higher than that of petrol models,” said Imparato.
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