Ferrari has summed up the financial results of 2021. In 12 months, the Italian supercar manufacturer has managed to sell 11,155 cars, and this is a new record. The growth compared to 2020 was 22.3%, and compared to the pre-Covid 2019 (then the result for the first time exceeded 10 thousand units) – 10.1%.
The EMEA region, uniting Europe, the Middle East and Africa, remained the largest market for the brand: 5,492 vehicles were sold there (+14%). North and South America are in second place with a score of 2,831 units (+22%). Demand for Ferrari in China, Hong Kong and Taiwan grew by 97% at once, although in pieces it is only 899 cars.
Sales of eight-cylinder Ferrari models increased by 34.6% last year. The indicator of V12 supercars sank 16.1%, but the company attributed this to the end of production of the 812 Superfast. Finally, the brand’s revenues grew by 23.4% – up to 4 billion 271 million euros. Net profit increased by 56% to 833 million euros. New CEO Benedetto Vigna called it proof of the effectiveness of the current business model.
This year, Ferrari promises to start production of two new models: the already presented “icon” Daytona SP3 and the still secret Purosangue crossover. Deliveries of both new products to customers will start in 2023.
Thus, Purosangue should premiere during 2022. So far, we’ve only seen spy footage of its camouflaged prototypes, with little to no official information. According to rumors, the most practical Ferrari will receive a spacious four-seat interior, air suspension and a hybrid power plant. Following it, two more all-terrain vehicles, moreover, completely electric, may come out.
Earlier, other manufacturers of expensive cars reported record sales in 2021: Bentley, Lamborghini, Rolls-Royce. Unlike Ferrari, all of them have already included crossovers in their lineups, which provided a significant increase in performance.