The Italian company is going to attract a new audience, introducing new segments in the line and while retaining its exclusivity.
Ferrari company is considering expanding its model range. The Italian brand decided not to go the beaten path, doing upgrade their traditional models. Instead, the automaker is ready to offer customers new segments, and it’s not just today’s popular crossovers. This is the opinion of the commercial and marketing Director of the brand Enrico Galliera.
According to him, today the brand is working to redesign its products for the future. So, SF90 Stradale was not previously represented among Ferrari models. This brand new car with advanced technology. In most companies it is called “supercar range” as opposed to “LaFerrari”.
We will remind, earlier it was reported that already this year the brand will launch a five autonomies. Two of them have already ceased to be a secret – F8 and SF90 Tributo Stradale. In General, the results of last year mark built a 9 521 your car. This year experts predict a bigger growth of sales. And entering the market of SUV of the brand (expected in 2020) will help Ferrari to reach annual sales of 22,000 cars.