In the near future, Ford plans to launch a new compact pickup truck on the Focus platform, for which the Maverick name has been revived. According to the portal Ford Authority, the premiere of the model will take place in the first half of June.
Insiders report that full-fledged production of Maverick at the Mexican Ford plant will be launched within a month and a half after the debut, that is, by the end of July. The model will be based on the C2 platform on which the Focus is built, as well as the Kuga / Escape and Bronco Sport crossovers. The pickup is promised plug-in four-wheel drive, a reinforced chassis, and a payload of 1,000 kilograms.
According to preliminary data, the novelty will receive an eight-band automatic, an 184-horsepower EcoBoost “turbo-tuning” with a volume of 1.5 liters, a 2.0-liter “turbo four” EcoBoost and a 2.0-liter turbo engine from a commercial van Transit Connect.
The only competitor to the Ford Maverick today is the recently introduced Hyundai Santa Cruz: the models are comparable in size and are in the same segment, although Hyundai asks not to classify Santa Cruz as a pickup truck. The automaker itself classifies it as a Sport Adventure Vehicle (SAV), which literally translates as “an adventure sports car”.
Assembly of the Santa Cruz for the American market will begin in June, meaning both models will hit the market at about the same time.
Ford intends to sell 100 thousand copies of the Maverick annually in the United States, and the starting price of the pickup will be about 20 thousand dollars.