Ford has applied to register the Rattler trademark. This has sparked rumors that such a name could be used for future off-road models.
The concern has filed a trademark application with the US Patent and Trademark Office. It applies to “cars, namely cars, pickups, electric vehicles, SUVs, SUVs and their structural parts.”
Often such trademark applications mean nothing. It is possible that the same thing could happen in this case. Indeed, Ford spokesman Don McKenzie suggested this in a statement provided by Motor1.
“Trademark applications are intended to protect new phrases, designs or symbols, but do not necessarily indicate new business plans for an automobile,” McKenzie said.
However, this does not preclude the assumption that the concern may have used the name Rattler in one form or another. One possibility is that Rattler can be used to refer to various Ford models that are geared towards off-road performance but not quite suitable for Raptor nameplate use.
For example, an enhanced version of the new Maverick pickup.
Ford began growing its off-road models outside of the Raptor name. For example, an even more capable Bronco could be called the Warthog. But according to some reports, Ford has decided not to use the name and will stick with the Raptor designation.
Naming scheme aside, it will be interesting to see if the new Ford Maverick gets a more powerful off-road variant at some point.
We also advise you to watch a detailed test drive of the Ford Ranger Raptor at the abandoned NATO training ground in Croatia from the FineAuto team: