Ford CEO Jim Farley shared on Twitter the details of demand for the new Maverick pickup, which went on sale in the US in June this year. In less than three months, the model has collected more than 100 thousand pre-orders, with the largest number of applications received from three states – California, Florida and Texas. Prices for the Ford Maverick start at $ 20,000.
The Maverick is the smallest pickup in the Ford lineup and the first vehicle in its class to be equipped with a hybrid powertrain as standard. The hybrid system develops 194 horsepower and 210 Nm of torque, providing the Maverick with consumption on the level of the Honda Civic: the pickup consumes 5.8 liters of gasoline per 100 kilometers.
This, as well as a modest price tag by the standards of classmates and a rich set of available equipment provided the model with an excellent start on the US market. According to Farley, in addition to residents of these states, the novelty is also actively interested in large cities such as Los Angeles and San Francisco.
Ford Maverick’s main competitor in the US market is the Hyundai Santa Cruz, which is available with a 2.5-liter naturally aspirated 193 horsepower engine and a 280 horsepower turbo engine. It costs a little more than Maverick: from $ 23,990.