General Motors creates a new brand

General Motors creates a new brand


American concern General Motors has filed applications for registration of several trademarks in Australia, GM Special Vehicles (GMSV) and SV Specialty Vehicles. They were registered by the local patent authority within a few days, 29 June and 3 July 2020. As reports the edition GM Authority, the company is preparing the ground for the emergence of a new automotive brand.

According to GM Authority, the group will create a new brand – GMSV. According to the application, it will cover goods and services relating to “aircraft, boats, trailers, bicycles, cars and Aero engines, buses, trucks, and motorcycles, and parts and accessories for all of the above”.

2021 General Motors needs to complete the sales of cars under the Holden marque in Australia and New Zealand, as well as to close the test lab and design Studio in Melbourne. After the automaker officially confirmed this information, the question arose about the continued presence of GM in local markets.


Initially, the brand Holden was independent, and in 1931 it was purchased by General Motors. The first cars of the American-Australian stamps off the line in 1948, and at the end of its existence, the Holden was introduced by the crossover Acadia, and Equinox, the Astra hatchback, and also a model Commodore body type wagon and liftbek.

In the spring of 2020, a Senator of the Australian state of Queensland, James McGrath has offered to buy General Motors brand Holden for one Australian dollar. He explained this by the fact that the brand exists in the country for 164 years and has become part of the national culture of Australia.

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