Genesis staged a massive light show in Shanghai to celebrate the brand’s entry into the local market. Using 3,281 luminous drone, the manufacturer projected various images in the sky. The video of the show was posted on YouTube.
So, with the help of drones, Genesis showed in the sky the silhouettes of its flagship GV80 crossover and G80 sedan. These models will be the first to enter the Chinese car market. In addition, the drones have painted the brand logo and the Genesis radiator grille several times in the air.
By the way, this ad campaign was included in the Guinness Book of Records for the largest number of drones launched simultaneously.
On the eve of the premium brand Genesis showed a new concept coupe called the X Concept – it is positioned “the quintessence of sustainable luxury.” The design of the concept car is distinguished by the maximum concentration of stylistic solutions in the spirit of Athletic Elegance – perhaps this is how the next electric cars of the brand will look like.
We also recommend that you watch a detailed test drive of the Genesis GV80 from the FineAuto team: