The Korean premium brand is testing its Genesis GV70 electric crossover in snowy Scandinavia.
Trademark filings suggest Genesis’s new electric crossover will be called the eGV70, and reports show little will change visually from the standard Genesis GV70, although the prototype is virtually the same except for the closed grille.
Previous spy photos confirm that the eGV70 will continue the brand’s identity, including the recently unveiled Genesis X Concept, an eye-catching concept. This will also feature dual-stage optics.
Genesis also applied for a trademark for all kinds of similar vehicles, from the eG70 to the eGV90, when filing for the “eGV70” trademark. This suggests a whole line of electrified models is coming soon. Indeed, Hyundai, the parent company of Genesis, has pledged 23 electric vehicles from its family of brands by 2025.
Speaking to the Detroit bureau in October, Genesis Motors America CEO Mark Del Rosso said the automaker will move away from plug-in hybrid in favor of full-featured electric vehicles. The move makes an important brand statement, he says.
The Genesis eGV70 is expected to be unveiled later this year.