From now on, the abbreviation GM in the company badge is written in lowercase letters, not uppercase; the label’s border is rounded, and the underscore remains only under the “m” symbol – this is done specifically to add similarity to an electric plug.
The press service of General Motors gives another interpretation of the design of the new logo: the design of the letter ” m ” with a horizontal stripe symbolizes Ultium technology. It is ultium traction batteries and Ultium Drive power plants that the American giant considers the main know-how of future electric cars of General Motors.
The rebranding is designed to attract the attention of General Motors customers to electric vehicles, as the logo change is accompanied by the launch of the everyone In advertising campaign. General Motors ‘ global goal is to achieve zero emissions, zero accidents, and minimize congestion.
The auto giant’s marketing Director, Deborah Wahl, said that “the time has come for a massive transition to electric vehicles,” and emphasized: the concern has everything to create electric cars suitable for everyone.
At the moment, General Motors has a single electric car in the range – the Chevrolet Bolt EV, but within five years the auto giant intends to release 30 “battery” cars, including the 1000-horsepower GMC Hummer EV SuperPipe and the Cadillac Lyriq crossover.