This year, the Italian fashion house Gucci celebrates its 100th anniversary, and especially for the anniversary, together with the American toy manufacturer Mattel, the luxury brand has released a toy car from the Hot Wheels line. The tiny 1:64 scale model of the 1982 Cadillac Seville will go on sale tomorrow, October 18th, for $ 120, which is much more expensive than the “regular” Hot Wheels in children’s stores.
Scale model of the Cadillac Seville car features Gucci’s signature double G pattern at the rear of the roof and gold trim on the seats. The machine comes in an exclusive box and case with the name of the fashion brand. It will be available online at Mattel and Gucci, as well as in several stores of the Italian fashion house in New York, Beijing, Seoul, Tokyo, Milan, London and Berlin. The Gucci brand has already worked with American automakers – the first fruit of such a collaboration was the 1972 AMC Hornet hatchback. It featured interior trim in different shades: the front seats were ivory, green and red, the headlining was ivory and green, and the floor mats were dark green.
Of course, the interior was also lavishly decorated with a double G pattern. The Italian luxury brand then partnered with Miami-based International Automotive Design (IAD) to refine the Cadillac Seville sedans from the 1978 model year. They could only be purchased in white, black or brown. Gold Gucci badges replaced the Cadillac badges, and the interior was trimmed in brown leather with a signature pattern on the headrests and armrests. The Seville Gucci Edition sold for $ 22,900, which is the equivalent of about $ 95,000 in “modern” money.