Heated seats for the subscription? A new feature from BMW

Heated seats for the subscription? A new feature from BMW


BMW has developed a system digital upgrades for cars. Now in the base version of the function the older models can be added for a fee with the operating system iDrive 7.

Vehicles equipped with technology updates, went on sale in Europe on 1 July. Now when you purchase the machine in its standard configuration, the owner can activate some features of the more expensive modifications “on the air”.

For example, if a customer bought a new car without heated seats, he can activate his subscription for a certain time, or to redeem forever through branded app BMW. Also some features provides free trial for one month. In addition to the heated seats to activate at a surcharge adaptive cruise control, high-beam assistant and adaptive suspension.


In addition, the digital upgrade will be available for the latest generation of BMW assistant, Personal Assistant, new navigation system, which provides information about nearby objects of interest to the driver and the location of the nearest charging stations for plug-in hybrids brand. In upgrade includes feature support for wireless connection to smartphone and the ability to use digital key BMW.

The last function presented last week at the world conference WWDC. Apple has created new software in which a virtual key for the car. It will allow to unlock the car door without a key using only a smartphone. The app will be available for the whole model range of BMW, in this case we are talking only about cars, which will release after July 1.

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