Honda Motor was the first carmaker to launch full online car sales in the Japanese domestic market, from consultation to contracting. The new distribution channel was launched on October 4, according to the Japan Times.
While the service is only available to residents of the capital, Tokyo, in the future it will be expanded to the entire country. Honda is counting on demand from consumers who prefer to minimize personal contact to avoid the risk of contracting COVID-19. The service is also aimed at young people who are already used to doing everything from a smartphone screen.
On the site of a subsidiary of Honda, customers can choose a car model, equipment, color, and also apply for a loan. You only have to visit the car dealership once – to pick up the car.
Other Japanese manufacturers are already selling cars online, but in foreign markets. In particular, Toyota Motor and Nissan Motor offer such a service in the US market, where they have followed Tesla’s lead.
Nissan will also launch online sales in Japan, but so far only one model – the Ariya electric crossover. It will be available in winter.