Hyundai can say goodbye to Veloster

Hyundai can say goodbye to Veloster


Veloster buyers in the US may have noticed that all the great deals have run out on March 31, 2021 and stocks are very low.

The second-generation Hyundai Veloster debuted at the 2018 Detroit Auto Show and went on sale for the 2019 model year. In other words, it is still a relatively new and modern vehicle that is about to undergo a mid-life restyling soon. The key word here is “must”. It became known that from April 1, 2021, the South Korean automaker stopped offering discounts for Veloster.

The good news (for now) is that there are still great deals for the 2021 Veloster N hot hatch, which just got DCT as an option for the new model year. Instead of the typical Veloster offerings, Hyundai is offering something called Final Pay, a special type of dealer incentive designed with one goal in mind: getting rid of unsold models.

This could mean that the standard Veloster will end after the current model year. According to statistics, there are currently only about 200 Veloster units available in warehouses, and many of them are Veloster N. Veloster sales have clearly been falling in recent months. In March this year, only 272 units were sold in the US, but by comparison, more than 12,500 Elantra vehicles left dealerships in the same month.

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As you know, Veloster models have already been discontinued in Australia and Canada. A similar format could be applied in the United States early next year. In essence, Hyundai will copy Volkswagen’s strategy for the latest generation VW Golf, which only sells charged GTI and R hatchbacks in the US, not base versions.

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