Electric vehicles Hyundai Motor will enter the market under a new brand Ioniq. Within four years, the Korean auto giant plans to release three new “battery” model, which will be called Ioniq 5, Ioniq 6 and 7 Ioniq. Under odd indices crossovers will make their debut under the even model of the automobile form factor.
Details about the new sub-brand, Hyundai Motor shared the TheKoreanCarBlog publishing ahead of time to find the press release of the Korean group and the official render future models.
Ioniq mark will appear in the same scenario as Genesis: in a separate brand will provide a recognizable name that has become synonymous with success Hyundai Motor in the new segment. However, if Hyundai Genesis after the brand became the Genesis G80, none of the versions of the Hyundai Ioniq under the “own” brand will not be sold.
Under the brand name Ioniq with sequence numbers “5”, “6” and “7” in a series of go concepts Hyundai: “the five” will be the crossover 45 EV, the six – kupeobrazny electric sedan Prophecy, and “seven” – unknown full-sized SUV to electric.
Details about technical stuffing little: the entire line of Ioniq is based on a modular electric platform E-GMP and the key characteristics of electric vehicles will become a big power reserve, quick charge, spacious interior, intuitive and ergonomic interface.
Selling electric cars under a new sub-brand – a common move among automakers. Daimler sub-brand that was EQ Performance, the Audi – e-tron, the Volkswagen – I. D. the appearance of the Ionic brand fits into the strategy of Hyundai Motor to become the third largest producer of electric cars by 2025 and to account for 10 percent of the global market of electric vehicles within five years.