IBM announced the reduction in the impact of the brand when choosing a new car

IBM announced the reduction in the impact of the brand when choosing a new car


After about 10 years, the brand will cease to be of key importance for the buyer when choosing a new car. To such conclusion experts of the company IBM published the results of a study on the impact of new digital technologies on the automotive industry.

All IBM Institute for Business Value interviewed 11.5 million motorists and about 1.5 thousand people in managerial positions in automotive companies. The study showed that in 2030 the transport sector will have significant changes.

Thus, almost half of respondents (48%) said that after 10 years, the brand itself will cease to have crucial. On the first place there will be factors such as car price and convenience. The loss of brand value will also contribute to the development of the services of the joint machinery use, and drone technology. IBM suggest that in 2030 about 15% of cars worldwide will drive in fully automatic mode.


Factors such as control, power, and appearance, will have a far lower value than at the moment. When choosing a car, buyers will be more important to user experience, personalization, self-diagnosis and self-learning.

Finally, half of the respondents from the automotive industry stated that in a short time in the industry will happen “digital Armageddon.” In this regard, they see an acute need for an urgent rethinking of the concept of cars being manufactured and in retraining personnel.

For you brand is crucial when choosing a car?

News tags
Add your comment

Your email address will not be published.