Nissan will soon announce the withdrawal from Europe, revealed Reuters. Under the new strategy of the Japanese brand, it will focus on priority markets including the US, Japan and China, will close 14 plants worldwide and reduce production volumes.
Nissan is preparing to announce a new three-year strategy on 28 may, said the publication of the interlocutor familiar with plans of the company. According to him, one of her main points will be the strengthening position of the brand in the North American market due to the update of the model range and expanding dealer network. However, the company intends to reduce competition and increase cooperation with Alliance partners – Renault and Mitsubishi.
The source stressed that the automaker will cut spending on research and development in 2020 compared to the year 2019, and the released resources will be directed to “priority markets and key products”.
“Nissan is not just reduces costs, and rationalizarea ongoing operations, thereby laying the Foundation for the future”, – quotes the source Reuters.
Today, Nissan presented for the European market crossovers Qashqai, Juke, X-Trail and Micra small car, and sports car GT-R and 370Z. In addition, the line includes the electric Leaf and E-NV200. Last year in Europe it sold more than 394 thousand new cars Nissan – 19.6% less than in 2018.
With partial closure of the plants envisaged in the new strategy, the production volume will decrease from the current seven million to 5.5 million cars per year.