Recently, Oliver Zipse said that all new electric cars on the market are too similar to each other, but BMW cannot afford this, since the customers of the German brand need something different.
“If you look at what is happening in the car market with these platforms, you will notice that all cars are the same. BMW has quite specific customers who are willing to pay large sums of money, and therefore I think they do not need cars that are similar to others, ”said the top manager.
But it is difficult to agree with this statement, as well as to argue with the fact that the design of the serial iX brand electric crossover came out extremely ambiguous. It is worth noting that the brand’s chief designer stated that good design cannot be measured in such simple categories as “beautiful” or “ugly”, as it is rather subjective. When it comes to electric vehicles, Zipse thinks Tesla will quickly lose its leadership in the electric car market as a large number of major automakers are competing for the segment.