Lamborghini Urus – almost mass market

Lamborghini Urus – almost mass market


Just a few days ago, Lamborghini presented the best sales results for the first half of the year in its history, and now boasted another record – a record in production speed: the factory in Sant’Agata Bolognese has already produced 15,000 Lamborghini Urus SUVs. Moreover, the 10,000th “supercrossover” was assembled only last July.

The achievement took only about three years: the world premiere of Urus took place at the end of 2017, but the first customers received their cars in mid-2018. For comparison, Huracan stood on the assembly line for five years before its circulation exceeded 14 thousand units: thus the current 10-cylinder model took over the title of the most massive Lamborghini from its predecessor Gallardo, which Italians had been making for 10 years.

In 2019, the first full year of production for the Urus and another record year, Lamborghini was able to double its sales. Today’s reality is that in units the crossover covers the aggregate sales of supercars Aventador and Huracan (2 796 against 2,056 units in the first six months of 2021).

The debut of the updated off-road vehicle – the so-called Urus Evo – is expected by the end of this year. It should keep the current four-liter V8, while for a hypothetical “charged” modification of the Sport RS it is supposedly boosted from 650 to 675 hp. In addition, a plug-in hybrid is expected to join the lineup, with a Porsche engine-based powerplant that will deliver over 800 hp. Finally, one should not write off the especially off-road version in the style of the Urus ST-X concept, the possibility of which chief engineer Maurizio Reggiani told reporters more than two years ago.

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