Lexus will abandon the emblem on new cars

Lexus will abandon the emblem on new cars


Instead of the usual letter “L” in the oval, the fifth doors and boot lids of Lexus cars will receive a written brand designation. Like the new Lexus NX and LX.

It turned out that the second generation Lexus NX presented in June 2021 and the fourth iteration Lexus LX, which debuted in October, are only the first models of the premium Toyota Motor brand, which changed the emblem on the back to the inscription “LEXUS”. Similar reform awaits other production models.

Brain Boleyn, head of marketing at Lexus, told the American edition of Motortrend about this. According to him, in the future, all new and updated cars will receive a similar inscription instead of the logo.

“We need some way to indicate that Lexus is about to change, and that might sound silly, but she [caption, approx. Ed.] is striking, ”Boleyn said during the Design Miami exhibition. The change the executive is talking about is the next step in Lexus’ electrification strategy, which the Japanese brand will enter with an expanded lineup.

A Lexus spokesman also said that all existing and new models will soon receive a new generation Toyota multimedia system. The company will try to implement it as soon as possible and abandon the obsolete complex with a joystick.

Depending on the model and configuration, the diagonal of the touchscreen will be from 8 to 14 inches. The device will support Apple CarPlay and Android Auto with wireless connectivity, as well as Google Maps-based navigation. In addition, it is planned to update the firmware of the device over the air, which will save the owners from having to go to the dealer once more.

We also recommend that you watch a detailed test drive of the Lexus NX from the FineAuto team:

Nearest Lexus Dealer

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