Lincoln says goodbye to Continental

FineAuto
Lincoln says goodbye to Continental

A big Lincoln Continental sedan of the current generation is available in 2016, while the first limousines with this name appeared even 1930s years of the last century. On the eve of the information appeared that the manufacturer decided to complete the production model, and the last copy off the Assembly line in 2020.

In a conversation with The Detroit News, the representative of the American brand Angie Kozleski stated that “Lincoln is investing in growing segments, and in the future, the brand will present a complete portfolio of SUVs, including the all-electric car.”

The segment of full-size sedans premium in the United States continues to decrease. In this regard, Lincoln had decided to leave him. Peak sales of the actual Lincoln Continental came in 2017, when it sold 12 012 sedans. In 2019, the demand fell to a 6 586 copies. By the way, the sales of past generations Continental reached 40-50 thousand in the previous decades.

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Ford and Lincoln included in one group, systematically reduce the range of sedans. In July of this year, two brands to stop releasing two models: the Ford Fusion (known in the European market as the Ford Mondeo) and its the premium version of the Lincoln MKZ.

In the end, the manufacturer will focus on crossovers: after the abolition of the Continental neither Ford nor Lincoln will remain in the lineup any sedan on the North American market.