Mitsubishi intends to revive the Ralliart sub-brand, follows from the company’s financial report. Ralliart was the sports arm of Mitsubishi until 2010, developing and preparing the company’s racing cars, as well as producing tuning accessories. After an 11-year hiatus, the automaker decided to bring the Ralliart back to the market.
It is reported that the Ralliart sub-brand will produce accessories and spare parts for Mitsubishi cars, and will also open up new prospects for the company in motorsport.
The first model of the brand to receive Ralliart branded accessories will be the Mitsubishi L200 pickup, and by 2023 a crossover will appear on the market, prepared by the revived division. According to Mitsubishi CEO Takao Kato, cited by Forbes, Ralliart will in the future produce custom-made accessories for the entire model line and will allow Mitsubishi to “re-participate in sporting events around the world.”
Ralliart lasted from 1984 to 2010. Mitsubishi abolished its sports division in March 2010 due to the dire economic situation.