More revenue, less profit, cash do crossovers: the financial report of the Porsche for 2019

More revenue, less profit, cash do crossovers: the financial report of the Porsche for 2019


It is now clear that the 2020 financial year for automotive manufacturers will be at least unpredictable. The same applies to Porsche: the company’s plants in Zuffenhausen and Leipzig will be closed for two weeks (starting March 21). However, the sports car manufacturer is not abandoning the ways electrification: according to the CFO of the company Lutz Bag (Lutz Meschke), in the following years Porsche will spend about 15 billion euros to make and the production capacity of the company more friendly to the environment. So the profit gained by Porsche in 2019, will in this difficult matter is not superfluous.

The main results of the financial report for the previous year provided by the company on today’s a press-conferences have become the number shipped to customers cars, and total sales. In 2019 the new Porsche got 280 800 customers (10% growth compared to the previous year), total revenues amounted to 28.5 billion euros (11 % increase compared to 2018). However, because of higher production costs and negative exchange rate to get more profit (compared to 2018) failed: profit before taxes in 2019 amounted to 4.054 billion euros (in 2018 – 4.552 billion).


One of the slogans of the presentation devoted to CBS, were the words “2019: The Year of The Taycan”. In the previous year was put into production for the first electric car Porsche, the number of copies sold – 813. But not a single Taikang: in 2019 was launched hybrid models of the Cayenne Turbo S, the Cayenne and Cayenne Coupe Turbo S Coupe. And the Panamera model now popular in the hybrid execution: 60% sold in Europe liftbek Porsche is equipped with a hybrid setup.

As before, the “cash doing” the crossover, whose sales in 2019 increased significantly. If the 911 sold in the amount of 34 800 copies, Porsche Cayenne in 2019 bought a 92 055 times. A smaller crossover Macan went even further – 99 444 copies sold!

The number of sold Porsche 911, Cayenne, Macan

Officially the purpose of the Porsche is 50% of electric cars and hybrids from number of all sold in 2025 vehicles. It is therefore possible that the platform on which is built Tosap (J1 platform), will become the basis for new models of electric cars; also there is the option of creating your own platform for electric 718 Cayman/Boxster.

Partial or full electrification and expects crossovers of the brand, because they are the most sold, and therefore it is thanks to the Cayenne and Macan will be easier to achieve average emissions of 95 g/km of CO2 (which is mandatory for cars of European brands). The emissions of the new Porsche 911 Turbo S be 254 g/km of CO2, so be striving for.

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