The revival of iconic names is an industry trend. And American brands are ahead of the rest here. Over the past few years, something has happened: Ford returned the Puma brand to the market (albeit in a completely new role) and reissued the iconic Bronco SUV. The guys from Jeep have unveiled the new Grand Wagoneer. And General Motors has pleased us with the resurrected names of Blazer and Hummer. How can you not dream about the reincarnation of another glorious name?
The render we are talking about today has been “gathering dust” for more than seven years in the lower desk drawer of one of the General Motors design centers. Moreover, the author of the sketch is none other than Brian Malchevsky, GM’s chief designer and the person responsible for the exterior appearance of the vast majority of modern cars of the concern. It is his pencil that owns the revived GMC Hummer EV pickup, as well as a scattering of other – slightly less catchy new products.
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Unfortunately, the modern interpretation of the Chevelle model, produced from 1964 to 1978 in a wide variety of form factors (coupe, sedan, convertible, station wagon) and became a kind of icon for General Motors, is not very reminiscent of the cult ancestors. However, let’s face it: the idea of reincarnating Sorrel is a miracle in itself. And if one day the guys decide to return to these sketches, petrolheads all over the world will say a big human “thank you” to them.