Next year Porsche will introduce a couple of special models of the Heritage Design. Some elements of the previous decades will be available for the new generation 911 as additional options.
Nostalgia, as they say, is the ideal marketing strategy in the business world.Things that remind you of the good old times or old and, but the legendary cars. Porsche knows this, and as a brand that is proud of its iconic model, the 911 sports coupe, which originates in the distant 1950-ies. On a new vehicle model that will receive the name Porsche Heritage, worked guys from the Department Porsche Exclusive Manufaktur and the design Department of the “Style Porsche”.
We met with the Heritage package Design Package on the model 911 Speedster, which were shown at the new York auto show. This is a preview of the cars that Porsche wants to create, and just by looking at images from the show, we can’t say that it is not in awe of what he saw.
“It is vital for us to transfer brand values into the future. Model Heritage Design represent a deliberate addition to the modern hybrid and electric vehicles, which are part of technical innovation,” says Boris Apenbrink, Director of the Exclusive Manufaktur Vehicles in the German company.
So, what’s special about the package of the Porsche design Heritage? In addition to the special paint, these cars contain exquisite textiles to emphasize the interior. Items such as corduroy, pattern If pattern Pasha or tartans, reworked to match specific models.
“The old map colors and equipment, Museum vehicle, the design elements of the era – and we took this as inspiration to rethink the design style of the past,” said Ivo van Hulten, Director of Porsche interior design.