Nissan has announced a number of measures that will ensure the company’s sustainable growth and will achieve financial stability. Four-year plan envisages large-scale business optimization, cost reduction and the curtailment of the range.
Key sales markets for the Nissan will be North America, China and Japan. Here the company will perform in the role of “leader” for other members of the Alliance Renault-Nissan-Mitsubishi. In South America, the ASEAN (the Association includes ten countries in Southeast Asia) and Europe, the activities will be maintained at the proper operating level at the expense of the Alliance, that is, there will be a “follower”.
Sales growth will strengthen positions in key segments, primarily C and D, as well as the market launch of electric vehicles and sports cars. Just the next three years, Nissan plans to introduce 12 new models. In Japan, the share of electrified vehicles in the total volume is expected to grow to 60 percent, and in the global market by 2023 annually Nissan wants to sell a million electric vehicles and hybrids the e-POWER. Not forgotten, and the autopilot ProPILOT: it will be another 20 models sold in 20 countries.
In addition, Nissan plans to conduct a large-scale business optimization. The company will leave the car market of South Korea. Global output will decline by 20 percent (to 5.4 million vehicles); loading of the plants will increase to 80 percent. Closed two businesses: sites in Spain and Indonesia. The lineup will be reduced from 69 to 55 cars. Fixed costs within the strategy should be reduced to 300 billion yen ($2.8 billion).
Finally, most of the cars of Alliance Renault-Nissan-Mitsubishi will go to the CMF architecture (Common Module Family), which underpins the Renault Clio and Nissan Juke. So, in the near future unification will undergo Mitsubishi Outlander and Nissan X-Trail.