Recently filed applications for registration of trademarks suggest that Nissan can re-brand the company logo and the logo of the sports car 370Z.
That the Nissan brand will get a new logo, it became known after watching the recent applications for registration of trademarks. The new logo of the vehicle manufacturer, registered in the United Kingdom, Peru, Uruguay, Chile and Argentina, has become more minimalistic, abandoning the chrome finish of the existing logo and its three-dimensional appearance.
Instead, the prospective new Nissan logo is two-dimensional and monochromatic, with a sans serif font for the company name, which will be surrounded above and below by arcs with thin points.
The new logo retains the Central tent and a round shape, and it is clearly based on the current versions of the icon. It recalls the efforts made by BMW and other manufacturers, to upgrade its image (the logo change), using the simplest and purest form – although we believe that Nissan made the graphics better than the BMW.
We actually first looked at the new logo when the concept crossover Nissan Ariya was presented at the Tokyo motor show in 2019. The lighting on the icon electric crossover almost exactly in line with the new applications for the logos, which leads us to the idea that we face is the new corporate logo of Nissan, which will appear in all models of the brand in the near future.
Sports coupe Nissan Z next generation will probably also get a new icon – information taken from the same applications for registration of trademarks, which were filed in Canada and New Zealand. However, in contrast to the modern logo sports Nissan Z new, apparently, will be similar to those icons that were used in the earliest versions of the model. In contrast to the current label Z a new logo will have the letter “Z” with tick and line in the middle, almost identical to the icon used on the original 240Z 1971 sample.
Do you like the new Nissan logo?