Aston Martin CEO Tobias Moers said that the brand will not develop crossovers and SUVs in addition to the already existing Aston Martin DBX crossover, which recently acquired a powerful version of the DBX707. Instead, the British will focus on the production of supercars more familiar to Aston Martin, and subsequently – from 2026 – completely switch to electrified cars, which will see the light of day, including under the revived Lagonda brand.
Aston Martin sees no point in releasing either an “older” or “younger” off-road vehicle in relation to the DBX, Moers said. According to him, the utility car segment is not the right place to “merge performance with luxury”, and therefore the company intends to leave it to competitors.
Thus, the only crossover in the Aston Martin lineup will remain the DBX, which debuted in 2019. In early February, he received a powerful version of the DBX707 with a V8 boosted to 707 horsepower – a whopping 57 horsepower more than the “twin-turbo” Lamborghini Urus puts out.
Instead of crossovers, Aston Martin will produce mid-engined supercars: after 2024, the Valhalla will appear, followed by the next-generation “affordable” Vanquish.
About the middle of the decade, the return of Lagonda was also planned, under which the British are going to produce electric cars – until then, the company will have to decide on the brand image. Now Aston Martin is gearing up to release the V12 farewell Vantage coupe, and from 2026 Aston Martin, like many other automakers, will only sell electrified cars – either hybrid or all-electric.
We also advise you to watch the detailed test drive of the Aston Martin DBX from the FineAuto team: