Opel survives mini-rebranding

Opel survives mini-rebranding

FineAuto

Thus, the German brand Opel, following Volkswagen, BMW, Nissan and other brands, has abandoned the three-dimensional effect in the nameplate, while the main emphasis is placed on the branded lightning bolt, this is also influenced by the noticeably “thinner” rim around the latter. The goal of the image update is to look even more modern and bold. After all, Opel has always been a symbol of the democratization of innovation and mobility — ” the German company noted.

At the same time, the new corporate yellow color of the Opel brand, as explained in the company itself, symbolizes the era of electrification and looks memorable and recognizable. If we talk about the new font of the German automaker, it has received the designation “Opel Next”. It is positioned as “light and yet energetic, modern and clear”.

Part of the new design of the corporate lightning bolt was shown on the concept car Opel GT X Experimental, which was the predecessor of the production model Mokka of the second generation. It was this crossover that tried on the style of “new Opel”.

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