Polestar has officially unveiled the Concept by perception.

Polestar has officially unveiled the Concept by perception.


A new concept of premium brand launches new design language, new materials and technologies that will be used in future Polestar cars.

Currently, there are two pierinae Polestar models, which are called simply “1” and “2”. The Swedish premium brand had chosen a more original name for his new concept, which was developed as a demonstration of future products and ambitions of the company. The concept-Percept will appear before the public at the Geneva motor show next week.


Taking the form of a stylish four-door fastback, Percept displays the updated design language of the brand, focusing on three core values – purity, progressiveness and performance. The exterior of the car in front is accented by the so-called SmartZone, which is a transparent panel, replacing the traditional radiator grille hiding two radar sensor and the high resolution camera. The panel is surrounded by a signature led headlamps Thor’s Hammer.

The minimalist appearance is the result of Polestar aims to create a super smooth and aerodynamically optimized vehicle. For example, right above SmartZone has a built-in front fender that directs air through the hood on wide lightweight spoiler that spans the entire width of the vehicle rear, passing in the vertical aerocrine. It is noteworthy that the conventional side mirrors replace cameras.

The interior is equally simple and stylish. In fact, the automaker has announced the salon a few days ago, and now we can experience it with a new HMI, developed in collaboration with Google based on Android. The system uses a 15-inch portrait-oriented centre display, complemented by a 12.5-inch display driver.


Updated HMI offers enhanced features, including sensors for tracking the eyes and proximity sensors that deliver information “in a controlled way”. The system will warn users if they spend too much time looking at the screen, not on the road. Meanwhile, most of the interior materials are new for the brand and reduce the weight and amount of plastic waste up to 80%.

“The aesthetics of the Polestar Precept based on advanced technologies, and don’t look back in time at the historic automotive links. At Polestar we view technology as a tool contributing to solving the problems of our society, and we have translated that attitude into a new set of design principles. The combination of environmentally friendly materials and high-tech intelligent systems opens a whole new Chapter of avant-garde luxury design and shows where Polestar,” explains the chief designer of Polestar Maximilian Missoni.

You like the design of the cars, Polestar?

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