Polestar hasn’t had any high-profile premieres at the 2021 IAA Mobility Show, where the 2020 Precept concept will be showcased. However, the EV brand has confirmed that it will accelerate its expansion with an ambitious goal.
Polestar intends to expand its export destinations to 30 regional markets by the end of 2022.
The electric brand’s latest announcement follows a similar announcement a few weeks ago, when the company set a goal to be present in 18 global markets by the end of 2021, up from 9 at the start of the year. The company says “strong demand” coupled with its “digital business model” is driving rapid growth.
Thomas Ingenlath, CEO of Polestar, said during a presentation at the 2021 IAA Mobility Show in Munich: “Our unique business model has allowed us to increase the production capacity we need to meet demand. Our digital-driven approach means we can enter new markets faster. ” Along the way, he noted that the brand has successfully created a service network necessary for further development.
Polestar has already announced new markets in the Middle East (Kuwait and the United Arab Emirates) and Europe (Austria, Denmark, Finland, Luxembourg and Iceland).
This list will also include Australia, New Zealand, Hong Kong, South Korea and Singapore. Polestar is now present in the US, China, Canada, Belgium, Germany, UK, Sweden, Netherlands, Norway and Switzerland.
In addition to its digital presence, Polestar is adding more dealerships in existing markets: around 100 Polestar Spaces and Destinations will be launched by the end of the year, as well as additional retail locations due in 2022.
Earlier, our portal said that the Mercedes company showed in Munich the current car control system by the power of thought. The revolutionary technology was demonstrated on the Vision AVTR concept car.
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