Porsche CEO: Bugatti’s fate in Volkswagen’s hands

FineAuto

It seems that the epic with the possible sale of Bugatti to a new owner is drawing to a close. Oliver Blume, a member of the board of directors of the Volkswagen Group and CEO of Porsche, said that the German concern would soon decide the fate of the luxury French brand. Writes about this edition Automotive News Europe.

At first glance, Bugatti is doing well. The brand, one after another, releases new derivatives of its only model – the Chiron coupe. And these cars seem to even make a profit – in contrast to the Veyron, on each sold copy of which Bugatti (read – VW Group) lost some unthinkable money. 2020 was the best year in the history of the company in terms of business – and this despite the pandemic.

In fact, everything is not so rosy. Because of the same coronavirus, the auto giant refused to finance the development of a second, more practical and affordable Bugatti model, which would have multiplied sales and profits, but the French do not have their own resources for this. In addition, at the level of Bugatti ideology, in the coming years it will be difficult to maintain its status as a manufacturer of the most powerful and fastest cars in the world: it is already being challenged by newcomers like the Croatian Rimac Automobili, which recently rolled out a 1914-horsepower electric hypercar Nevera with acceleration up to 97 km / h in 1.85 seconds.

According to rumors that have been circulating since last year, it is Rimac who may become the new owner of Bugatti – through a joint venture with Porsche, which, in turn, owns 24 percent of the shares of Mate Rimatsa’s company. According to a new statement from the Porsche boss, a similar deal can be expected in the coming months.

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