Renault’s designers dream to draw a “real” pickup

Renault’s designers dream to draw a “real” pickup


Pickups usually are not very popular among buyers of new cars in Europe. More narrow roads on the continent and more densely populated city compared to North America (where the pickups on the contrary, very popular) force motorists to buy smaller, more efficient (from the point of view of fuel consumption) cars. The most sold segment remains the so-called C-segment, where the most popular Volkswagen Golf, Ford Focus and Renault Megane.

For most European manufacturers, pickups are not of particular interest and such brands as Opel, Citroen, Skoda and many others never offered its customers a similar car. That’s why the designers of these brands probably never designed pickups. At least, so says one of the leading designers of Renault.

“For Renault pickups – this is not the most popular type TS,” – said the designer of the French automaker Francois Labine in an interview to journalists of foreign publications CarsGuide.


“Yes, we have a pick Alaskan, which was created by the forces of the Alliance Renault/ Nissan/Mitsubishi, and another truck Renault Oroch based on the crossover Dacia Duster. But as a designer, I really wanted to draw a pickup truck “from scratch”, especially large, is an old dream of European designers. We don’t see such vehicles on the streets, and let me tell you, the designers love to work hard so that they usually do not face”.

Apparently, Mr. Labine is a fan of American, all-electric pickup truck Cybertruck from Tesla, which was criticized for its angular and unconventional design.

“As a demonstration of the designer looks, this electric car is ideal,” he told the publication. “There is no better way to be recognized as a designer than to create something simple yet bright and new. Can I do something like that? I don’t know … “.

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