Rolls-Royce has opened access to customers from the UK, continental Europe, the Middle East and the United States access to a branded mobile app Whispers, combining the features of closed social network and Concierge service. Members of “the most exclusive club in the world” can only become the owners of new Rolls-Royce cars.
App Whispers – is primarily a platform for communication with other owners of Rolls-Royce, the Executive Director and members of the Board of Directors of Rolls-Royce Motor Cars, the company said. The services can be compared with professional social network LinkedIn, only more closed and elitist – the participants can also establish new contacts, share business opportunities and strengthen relationships.
However, the communication case is not limited. Customers of Rolls-Royce through the application and get access to the various individual projects, booking private performances of stars of show business and Symphony orchestras, the opportunity to attend a unique event and experience a new experience, up to a record in an expedition to Antarctica. According to the manufacturer, Whispers should be the “digital universe” that unites the most influential and prominent people in the world.
To occupy a special place, Rolls-Royce is trying, not only for customers but also for the whole automotive culture. At the beginning of the month, the company said that “rebellious” ruler Black Badge is a new subculture that borrows from others their best qualities. Visually make a loud statement Rolls-Royce helped photographer mark Riccioni, who documented the Black Badge in the company of the course-delivery, of lowriders and custom bikes.